I’ve always had an outsider perspective, and it turns out this is a strength. I work best when I’m quietly observing, refining, and pulling things together—whether that’s a brand, a system, or a creative project that just needs a little order.

Most of what I do isn’t credited. That’s the kind of work I like.

I work behind the scenes, solving creative and operational challenges so businesses can function seamlessly. Whether it’s content, branding, design, or systems, I find what fits, refine what doesn’t, and build something that works.

I love a good puzzle—the challenge of making sense from chaos draws me in.